What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

• Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
• Delivers a boost of moisture to your eyelids
• Eye primer can be worn alone or under eyeshadow to rev up intensity
• Available in 6 shades ideal for all skin tones

Key Ingredients:  

• Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

 

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.